Working package #3
Knowledge building and visibility level
Training and marketing:
3.1. Preparation and publication of manuals and guidelines on management of open-use recreation areas
3.2. Organization and implementation of a training seminar in Petrozavodsk on dissemination of expertise in recreation area management
3.3. Organization and implementation of a training seminar in a pilot area on dissemination of expertise in recreation area management
3.4. Design and content-building of the project website
3.5. Publications:
- the guidebook on the tourist infrastructure along the “Blue Highway” (Special attention will be paid to new facilities created within the project to stress the efforts taken on the Russian side to equalize the tourist service standard on the two sides on the Euregio Karelia border)
- informational brochures about the specificities of the regions and areas along the “Blue Highway” and eco-efficient structures and involvement methods used (this information is linked with electronic contents)
3.6. Preparation and manufacturing of information boards for the pilot sites.
3.7. Working out the marketing plan